Audience Engagement Group

Measurement & Analysis

  • ROI and KPI Assessment
      • ROI: We Measure the effectiveness of an event. More than 65% of Associations today base their participation in future events on past performance.
      • KPI: AEG can look at website conversion rates, email marketing, attendance and their geography, content and social media engagement, money spent by attendees, and total revenue – new v. returning attendees

     

  • Post-Event Reporting
      • By obtaining the information with the ROI and KPI assessments, we can actually see what the attendee was focused on which identifies areas to improve and event plan for the future.